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Featured
Full spectrum wellness
Full spectrum wellness

Cresco Labs launches hemp CBD subsidiary—expands reach of House of Brands. New Subsidiary Facilitates Cross-channel Opportunity to Distribute its Products in all 50 States through Sales of Hemp-based CBD.

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MINIMAL's 2018 Rewind
MINIMAL's 2018 Rewind

2018 was an eventful year for MINIMAL. We engaged in exciting new partnerships, saw a number of our designs hit the market and win awards, and made our mark across a diverse range of industries. Our team approaches design holistically—bridging the gaps between product design, engineering, UX/UI, branding, and strategy—to create meaningful impact and build value for our clients.

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A Budding Relationship
A Budding Relationship

Scott Wilson and MINIMAL have decided to partner closely with Chicago’s Cresco Labs, one of the of the largest vertically integrated, multi-state cannabis companies in the U.S., to elevate their entire consumer experience. Through MNML Ventures, the creative capital accelerator of MINIMAL, Wilson will assume the role as Chief Experience Officer alongside his pre-IPO investment in Cresco, where he and the MINIMAL team will extend Cresco Labs’ mission to professionalize and modernize mainstream cannabis for medical patients and emerging recreational users.

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MINIMAL Takes Home Two IDEA 2018 Gold Awards
MINIMAL Takes Home Two IDEA 2018 Gold Awards

MINIMAL brought home two gold International Design Excellence Awards from this year's IDSA award ceremony for the TURF Acoustic Tile System and HBF Fulton Rocker. We're honored to be recognized amongst the 145 winners of one of the world's most rigorous and prestigious design competitions.

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MNML X ASTA
MNML X ASTA

MNML may have just turned 10, but our roots have been running deep in the Chicago West Loop for 22 years. To celebrate our love for this city and the neighborhood we've made our home, we’re excited to have worked with muralist and artist Lauren Asta to bring her work back to the Fulton Market District.

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F*ck this Noise
F*ck this Noise

These first six months of 2017 have been blanketed in unrelenting noise that’s almost impossible to escape. Luckily at this year’s Chicago NeoCon, we’re launching three products that will filter out the noise and provide opportunities to relax in privacy to find your signal. Work hard in silence and let success be the noise.

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MINIMAL DOUBLES DOWN ON WILSON
MINIMAL DOUBLES DOWN ON WILSON

We are thrilled to announce Wilson Fong has joined the team as Partner in MNML Ventures, a new group within the MINIMAL portfolio of companies. The focus will be on funding, mentoring, connecting and amplifying early stage companies. 

 

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A Spotlight On ChicagoMade Design In Asia
A Spotlight On ChicagoMade Design In Asia

Asia’s leading annual event on design, innovation and brands showcases ChicagoMade talent.

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When Does Smart Get Stupid?
When Does Smart Get Stupid?

We're already so distracted by the screen in our pocket, do we really need more in our kitchen? We ponder the question, #whatissmart?

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Sisifo Honored With Europe's Most Prestigious Design Award
Sisifo Honored With Europe's Most Prestigious Design Award

The Compasso d′Oro is the oldest industrial design award of Europe and one of the greatest honors of industrial design in the world. We are thrilled that Scott Wilson's design, Sisifo, for Artemide, has been awarded a 2016 honorable mention.

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mHUB: A Launchpad For Product Innovation + Manufacturing
mHUB: A Launchpad For Product Innovation + Manufacturing

“mHUB builds on Chicago’s history as a home for hard-working men and women with bold vision and big ideas,” Mayor Emanuel said. “mHUB will unite the manufacturing sector with our vibrant technology-focused entrepreneurial scene, and will encourage new and existing manufacturing as a driver of growth for our city thanks to new applications in product development and manufacturing.”

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MINIMAL Wins Top Honors at 2016 IDSA International Design Excellence Awards
MINIMAL Wins Top Honors at 2016 IDSA International Design Excellence Awards

The IDSA International Design Excellence Award results are in. Check out our latest award-winning work.

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MNML Off The Wall
MNML Off The Wall

The creativity was flowing (and so were the drinks) at our annual NeoCon bash. Take a peek at some highlights from MNML Off The Wall.

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NeoCon 2016: Save The Date
NeoCon 2016: Save The Date

Our annual NeoCon bash is here, and its going to be off the wall. 

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Carvey Wins Core77 Design Award
Carvey Wins Core77 Design Award

MINIMAL Designed Carvey Wins Top Honors In 2016 Core77 Design Awards

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MINIMAL Names Greg Meyer Director of Client Development
MINIMAL Names Greg Meyer Director of Client Development

MINIMAL is pleased to announce that Greg Meyer has joined the firm in the role of Director of Client Development. He brings over 20 years of experience successfully identifying and cultivating key relationships with Fortune 500 companies, challenger firms, venture capital and startups.  

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Meet The Startup Helping Other Startups
Meet The Startup Helping Other Startups

So you’ve got the next big tech idea. Now what? 
It’s a tricky question to answer — especially as the lines between the digital and physical realms of innovation continue to blur.

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MINIMAL Names Eliot Schreiber President
MINIMAL Names Eliot Schreiber President

Now entering its 8th year, leading product design and brand innovation firm, MINIMAL, has brought on Eliot Schreiber as president, partnering with company founder and chief creative officer, Scott Wilson, to drive MINIMAL’s future growth. 

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MNML 2015 Rewind
MNML 2015 Rewind

2015 was action-packed, fueled by expansion and growth. We’d like to thank our phenomenal clients, partners, fellow risk-takers, rule-breakers, and doers who helped make it happen. We’re looking forward to 2016, but before we do, let’s revisit the milestones that made 2015 simply disruptive.

CHECK IT OUT.

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CES 2016
CES 2016

The new year officially kicked into high gear last week at CES 2016 and the MNML effect was in full swing.

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Building A Better Athletic Mouthguard
Building A Better Athletic Mouthguard

MINIMAL teams up with a Beverly Hills dentist to create an alternative to the traditional "boil and bite" guard.
By Carly Ayers

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ZONE Mouthguard Launches Exclusively At DICK's
ZONE Mouthguard Launches Exclusively At DICK's

With the kick-off of football season well underway, DICK’S Sporting Goods, in partnership with inventor Dr. David Frey and product development firm MINIMAL, launches ZONE, a game-changing professional-fit mouthguard. ZONE Mouthguards, available exclusively in a majority of DICK’S stores nationwide, feature a patented Fit Zone™ material technology that allows athletes of all ages and levels to create an individualized, affordable mouthguard without the pain and hassle of boiling.

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Chicago, IL 60607

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