INDUSTRIAL DESIGN, Engineering, Brand Design, STRATEGY, Messaging, Packaging Design, Website UX/UI, Visualization
Overview
Combining Science, Nature, & design
_
MNML Ventures launched Airea, a wellness brand creating advanced, nature-inspired solutions that improve indoor environments and enhance well-being. Its debut product, the Airea Space Purifier, is a compact, design-forward device that delivers continuous, medical-grade level air and surface purification without filters.
The Airea Space Purifier doesn’t purify like a machine, it purifies like the Earth. Airea uses H₂O₂, nature’s own cleansing molecule, to actively neutralize airborne and surface pathogens. Unlike passive filters that trap pollutants, Airea’s silent, filter-free system continuously disperses trace H₂O₂ molecules throughout a space, eliminating viruses, bacteria, mold, VOCs, and odors.
MNML built Airea from the ground up, investing time into research, product design, and development. Every aspect, from 3D visualization and engineering to manufacturing and supply-chain management, was handled entirely in-house.
Designed to Disappear
_
At just 9” tall, its compact form and soft curves blend effortlessly into home and office spaces. A matte, ceramic-like finish and extruded aluminum base give it a quiet presence that looks and feels nothing like a traditional purifier. No knobs, no screens, no apps, just unobtrusive protection that delivers peace of mind.
Built Without Compromise
_
Designed, engineered, and manufactured entirely in-house by MNML, Airea is built in North America to the highest standards, with every detail developed and sourced domestically for complete quality control. Using a patented catalyst-coated core and UV-C light, Airea mimics the Earth’s natural cleansing process, generating safe levels of hydrogen peroxide molecules to actively neutralize airborne and surface pathogens. The result is a system that’s whisper-quiet, energy-efficient, and safe for children, pets, and plants.
pure & Simple
_
Airea’s visual identity conveys hospital-grade efficacy without clinical coldness. Every touchpoint, from the website to unboxing experience was designed in-house and reinforces the promise of protection without intrusion. Supporting the brand, we developed a suite of printed collateral tailored for each industry, a personalized email marketing journey, and a launch toolkit designed to equip partners with clear, compelling assets across every touchpoint. A dynamic website experience brought the product to life online, created in collaboration with our in-house visualization team to showcase the H₂O₂ technology with 3D renders.
Packaging with Purpose
_
The Airea Space Purifier’s packaging is designed to do more with less. We eliminated unnecessary bulk, using only recyclable materials and right-sized components to minimize waste. The result is a low-impact unboxing experience that reflects the product’s purpose: clean, efficient, and intentional.
From Prototype to Launch
_
During NeoCon and Fulton Design Days, we hosted a soft launch activation and transformed a retail space into a transparent look inside Airea. The installation showcased a range of early prototypes and exploded views of the purifier, revealing the inner workings and technology behind its silent performance. It was an open invitation for the design community to engage with the product, ask questions, and see the engineering story up close.
