• MINIMAL

    MINIMAL is a Chicago-based studio creating iconic, disruptive, brand-building products and experiences that connect emotionally with users. We are a top collective of multi-disciplinary talent consistently delivering new products and brands that translate into sustainable market successes regardless of category or industry.

    From brand-defining icons and game-changing new product ecosystems for companies like Xbox, Microsoft, Google, Dell, Nike, Coalesse and Apple, to exploring uncharted territory on riskier ventures with start-ups and entrepreneurs, our award-winning work spans a diverse range of industries from technology, medical and consumer products to lifestyle, furniture and environments.
     
  • Scott Wilson

    Scott Wilson is an American entrepreneur and award-winning designer, best known for simultaneously sparking the crowdfunding and wearables movements with his 2010 TikTok+Lunatik Kickstarter project. His product development and brand incubation firm, MINIMAL (Chicago/SF), has been the collaborative creative force and instigator behind many of today’s biggest game-changing product solutions including the Xbox 360 and Kinect, AUM Cardio’s Cadence, Surfacide’s Helios, Motorola wearables, Coalesse's SW1 Collection, Inventables' Carvey and in-house brand LUNATIK. 
     
    MINIMAL's extensive experience and bespoke integrated product development services are tailored for every project in order to amplify each partner's entry into market. This early stage expertise not only helps stakeholders and investors significantly de-risk their ventures, it ultimately helps change the arc of a company’s trajectory out of the gate. 
     
    The Smithsonian Cooper-Hewitt National Design Award Winner (Product Design 2012) and former Nike Global Creative Director has been named one of Fast Company’s Most Influential Designers as well as one their Most Creative People in Business. WIlson's work has been recognized with more than 60 International Design Awards and has been exhibited internationally in venues such as MoMa, MCA, Cooper-Hewitt’s National Design Triennial and Chicago's Art Institute. 
  • Studio Culture

    MINIMAL is:
    Scott Wilson (Founder + CEO), Dustin Brown (Principal Designer), Matt Puhalla (Creative Director), Dave Seal (Principal Designer), Kyle Buzzard (Lead Designer), Jacob Nitz (Senior Designer), Ishmael Adams (Senior Designer), Keith Alsberg (Director of Engineering), Kevin Flatt (Brand Director), Chris Watson (Lead Program Strategist), Gina Doctor (Communications Manager), Justin Marimon (Brand Designer), Nico Gibson (Brand Designer), Pascal Ruelle (Designer), Changhsuan Pai (Designer), Jillian Tackaberry (Designer), Meredith Friedman (Studio Manager, EA to Scott WIlson), Nicole Wilson (HR & Accounting).